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Straits Times Reflection #9
Saturday, April 18, 2009

- What are big companies doing in order to be more socially responsible ?
- Singtel had an energy saving programme to help them reduce business costs and an opportunity to re - invite their customers to join their environmental efforts . Mc' Donalds had stop purchasing beef or other foods originating from rain forests land . DBS is focusing on helping children reach their full potential in the area of learning and make a difference in their lives . Major companies are committed to help the less privileged by raising funds . For example , ERA helped The Singapore Association for the deaf organise its first charity marathon , raising $80 000 last month .

- How important is it to be socially responsible ? And do you think it is still possible to make a social impact during the recession ?
- It is very important because it makes people realize that there are still others who are less fortunate than we are and helps them to start lend a helping hand to those unfortunate people . Yes , I think it is still possible without spending a large sum of money because even though the charity walkathon did not use a lot of money to set up a successful event , they still managed to raise up $80 000 , making such a huge difference to the Deaf .

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